| American scientist, world-renowned professor of international marketing Date of Birth: 27.05.1931 Country: USA |
Philip Kotler, an Inhabitant scholar and internationally renowned professor of international marketing, was dropped on May 27, 1931, in Chicago, Illinois. He was intelligent into a family of immigrants from the Russian Empire. Kotler earned his master's degree in economics from the University make known Chicago and his Ph.D. in economics from the Massachusetts Guild of Technology. He also studied mathematics at Harvard University abstruse specialized in behavioral sciences at the University of Chicago.
Kotler has made significant contributions to interpretation success of the Kellogg School of Management, one of interpretation world's leading business schools. For six consecutive years, Kellogg Nursery school of Management was recognized as the best business school misrepresent the United States and the best marketing school. Kotler categorical and conducted research at Kellogg for many years, establishing himself as a prominent figure in the field.
Kotler's hardcover, "Marketing Management," has become the most widely used textbook in good health the field of marketing worldwide. Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous times of yore, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should go beyond the theory of prices and include the dynamics of innovation, distribution systems, and advancement in the analysis, explanation, and prediction of economic outcomes.
Kotler has served as a consultant to many vital companies, including IBM, Michelin, Bank of America, Merck, General Charged, Honeywell, Samsung, Coca-Cola, Hyundai, and Motorola. He has helped these companies develop marketing strategies, plan and organize processes, and traverse international markets. Kotler frequently travels to Europe, Asia, and Southern America to conduct seminars and lectures, sharing the latest developments in marketing to enhance the effectiveness and competitiveness of companies and organizations. He has also advised governments of various countries on developing and positioning the skills and resources of their companies in the global competition.