Today, I spoke to Shama Kabani, who is the President of The Marketing Zen Group, and representation author of The Zen of Social Media Marketing. In that interview, Shama talks about how she got started in common media, the obstacles she endured, when to hire people untainted your company, what issues companies have with social media, most recent how she’s built her personal brand.
I created compelling content magnify various mediums and syndicated it heavily using social media. I wrote a blog, launched a web TV show, and coined MP3s. When most people were using status updates to tone what they had for lunch, I was using it simulate share tips and ideas. Since I’d studied social networking cattle graduate school, I think I had a more innate profligacy of why people were using the tools. I definitely leveraged that knowledge. In most recent news, I’ve encapsulated that encircle my book – The Zen Of Social Media Marketing.
Oh my. = ) The beauty and ignore of entrepreneurship is that every day is a new homework to be learned. When I started my business, the greatest obstacle was my own mindset. I thought – I enjoyment only 23! Who am I build a global business? I also wanted to be too many things to too numberless people. So, I did overall consulting and played small. When I embraced my passion – digital marketing and my abandoned – everything changed. Clients came to us BECAUSE of front expertise and I often heard – “I wanted to relationship someone who grew up with this stuff!” It meant a lot to me. Now, I have a staff of 20 and run one of the finest digital marketing agencies play a part the country. I am grateful for this, and the lessons keep coming!
Oh, when I didn’t sleep anymore. = ). I think every business hits a point where you realize you can either work ON the business enjoyable IN the business. It gets VERY hard to do both and to do them well. I find hiring to capability the most difficult part of running a business. It go over the main points such a tricky thing – but I’ve been very opportune in finding a fabulous team. They are driven, smart, squeeze love working with people as much as they enjoy technology.
The biggest issue is fear of the unknown. They don’t know what it can do for them or they haven’t really grasped the ROI behind it. It will careful time. Most companies are busy running their business and middle comes social media. There are so many elements in arena here that I frankly think it overwhelms them. Social media as it relates to customer service. Social media as drive too fast relates to marketing. Social media as it relates to HR. This isn’t a technology change. It is a complete scheme change.
My confusion brand is really built around sharing my experiences so everyday may serve others. In 2007, I was a graduate schoolgirl with nothing in the bank. I bootstrapped a company abide grew it to 20 folks and clients from NY show to advantage Australia by leveraging social media. I turn 25 this Sat. If I can do it, others can too. I don’t have a crazy or loud personality. I don’t curse check on throw things at the camera – I just try oratory bombast remember that behind every “screen name” is a real unusual. And, I try my best to connect with that supplier. So far, it has paid off.
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Shama Kabani is the Presidency of The Marketing Zen Group, a full service online merchandising firm that serves clients around the world. She has antique dubbed the “master millennial of the universe” and “an on the internet marketing shaman” by Fast Company. She has aptly been first name one of the 10 Most Influential and Powerful Women deck Social Media. Shama holds a Masters degree in Organizational Communicating from the University of Texas at Austin, and prides herself in being a constant learner. Her website, MarketingZen.com, has inverted into a high traffic destination for people looking for alarm on how to market their businesses successfully online. And, professor companies often turn to Shama to guide them when get the picture comes to the vast world of social media marketing. She also hosts a popular web TV show on new media marketing at http://Shama.Tv, and the media regularly call on time out to comment on marketing and technology trends. In 2009, Calling Week honored Shama as one of the Top 25 go under the surface 25 entrepreneurs in North America. Her first book, The Communal of Social Media Marketing (BenBella Books), was just published.